ZENON Environmental, a division of GE Power & Water, is a global leader in drinking water and wastewater treatment technology. ZENON’s wastewater treatment systems enable environmentally responsible smart-growth and economic development without the need for expensive sewers and centralized treatment facilities. When opponents of a smart-growth real estate development on Connecticut’s shoreline tried to halt the project through legislation that would have placed a moratorium on advanced wastewater treatment systems, ZENON retained GBPR for support. Through an integrated media relations and grassroots advocacy campaign, GBPR was able to help ZENON defeat proposed moratorium legislation, thereby allowing the developer to gain the approvals necessary from the Connecticut Department of Environmental Protection to move forward.