Founded in 1883, YMCA- New Britain helps its members to maintain healthy minds, bodies and spirits thoughts its wide range of cultural, intellectual, physical and social programs. Called upon to promote YMCA programs and fundraising events and generate further interest in the facility, GBPR implemented a proactive public relations campaign including message and materials development, facilitation of tours for elected officials and the coordination of guest MCs for YMCA events. By executing these tactics, GBPR was successful in raising awareness about the YMCA and its programs with the media, existing and prospective members and local elected officials.