William Raveis Real Estate is the largest family-owned real estate company in the Northeast. Following a settlement with the Connecticut Attorney General’s office regarding various fees charged by real estate companies, the company enlisted GBPR to communicate the terms of the settlement while minimizing any unwarranted damage to the Raveis brand. GBPR designed and implemented a public relations campaign with a focus on media outreach and internal communications. This strategy allowed William Raveis to reinforce the company’s quality service and leadership position, both to its employees and within the real estate industry in Connecticut.