Waterford Hotel Group, Inc. (Waterford Group) is one of the nation’s leading hotel and convention center developers and management companies. When the Service Employees International Union attempted to organize the employees of the Connecticut Convention Center and Marriott Hotel in downtown Hartford, the Waterford Group called on GBPR for assistance. GBPR helped the company to develop and execute a communications plan, which informed employees of their unencumbered right to either organize with the Union, or remain unaffiliated.