Unilever is the manufacturer of 400 brands of consumer products, including trusted name brands like Lipton, Knorr, Dove, Pond’s, Vaseline and Suave. Unilever called upon GBPR for help in addressing public concern regarding the discharge of waste water into the Hammonasset River. To address this concern, GBPR developed a detailed communications, media relations and public affairs campaign to manage Unilever’s response to unfounded criticism about the management and discharge of waste water. This campaign helped to forge a successful resolution of differences between the company, the State of Connecticut and a group of concerned environmental advocates.