When Tomasso Brothers, Inc., the owners of Robertson Airport in Plainville, CT, wanted to sell the airport to the town of Plainville, they contacted GBPR for counsel on communications strategies during an upcoming town-wide referendum. The referendum needed to pass in order to approve local funding that would contribute to a portion of the purchase, along with state and federal funding. With the priorities of Plainville’s citizens and town officials in mind, GBPR developed messages highlighting the importance of the historical preservation of the 100-year-old airport, as well as its value as an economic asset for the town. GBPR organized a grassroots coalition of local community and business leaders to support the town’s purchase, and developed collateral materials including brochures, mailers, newspaper op-eds and advertisements supporting the purchase of Robertson Airport. The project was approved overwhelmingly at referendum, with a broad-based group of supporters lending visible, vocal support.