Tilcon Connecticut Inc. (Tilcon) is one of the largest paving companies in Connecticut, and a leading supplier of quality crushed stone, hot mix asphalt and ready mix concrete. When Tilcon proposed a 2-1 land swap with the city of New Britain, they enlisted GBPR to help educate key stakeholders, including residents, environmental groups and elected officials. Through the development of a Web site dedicated to the issue, the design of printed collateral materials and execution a comprehensive media relations campaign, GBPR helped Tilcon uphold their reputation as a community leader while reaching a wide audience with targeted, comprehensive messaging.