Founded in 1920, The Morganti Group has grown from a small, family-owned general contracting firm to an international construction management organization and leader in construction industry techniques. GBPR worked with Morganti’s Northeast Regional Operations to reestablish its presence in the region and raise the overall profile of the company. After creating key messages and developing collateral materials, GBPR conducted proactive media outreach to secure coverage in Connecticut outlets and industry trade publications regarding company announcements and the completion of projects. GBPR also researched business development and community outreach opportunities in targeted municipalities.