The Connecticut Water Company is the largest domestic, investor-owned water utility in New England, supplying water to nearly 300,000 residential, commercial, industrial and municipal customers in 55 towns in Connecticut. To garner public and regulatory support for the company’s 2006 rate case, GBPR developed and executed a multi-channel communications plan that educated and informed customers, elected officials, business leaders and media about the need for rate relief. The media outreach portion of the PR campaign focused on radio and television programs, and weekly and daily newspapers in areas of the state serviced by Connecticut Water Company.