Social Media - Gaffney Bennett Public Relations

Social media offers our clients the chance to connect with target audiences more directly than ever, however, not every social media opportunity is right for every organization. GBPR can help you effectively leverage a range of social media networks to engage your target audiences, whether they are seniors and their families or prospective staff members. Our social media services include:

Social media strategy
Audit of current social media resources, channels and activity
Launching and/or managing social networks
Creating content calendars to help maintain sustained engagement with target audiences
Developing blog posts for websites and social channels
Monitoring comments and drafting responses for both positive and negative engagement
Identifying trending topics that create profile-raising opportunities

Social media networks allow users to connect with target audiences more directly than ever before. Clients can engage followers in a two-way conversation through the delivery of compelling content. However, not every social media network or opportunity is right for every organization. GBPR will help you navigate the range of social media networks, to help you use the one that is best suited for your target audiences and designed to most effectively achieve your communications objectives.

GBPR’s social media services include:

Social media strategy, beginning with an audit of your current resources, channels and activity
Launching and/or managing your social networks
Creating content calendars to help maintain your presence with your audience
Developing blog posts for your website and other channels
Monitoring comments and drafting responses
Identifying trending topics that create opportunities to raise your company profile