The timeliness, accuracy and transparency with which an organization responds to a crisis can have long-term consequences for the organization’s brand. From labor challenges to workplace violence, GBPR has helped senior living leaders effectively navigate – and recover from – serious crises.
We can help you manage any crisis or issue that threatens your organization with services that include:
- Preparation: Crafting a step-by-step manual of communications tactics designed to help your leadership and staff be prepared in advance of a crisis
- Simulation: Testing and assessing your team’s ability to manage a crisis communications situation through a customized simulation program
- Response: Developing a response plan once a crisis occurs that includes
Proactive outreach to all key internal and external stakeholders
Developing key messages, media standby statements and collateral materials
Preparing leadership for media interviews
24-hour crisis support from GBPR
- Recovery: Creating a “next-steps” outline to assess and remediate any damage to your organization’s brand