When Royal Bank of Scotland (RBS) made a decision to relocate its North American operations to a new, $400 million headquarters in Stamford, CT, the bank asked GBPR to create a comprehensive communications plan to support its application for state economic assistance, and to help manage communications with other influential audiences. GBPR worked with RBS to assess its public relations exposure and evaluate opportunities to enhance the bank’s image by refining its message to the media and general public. During the course of project reviews and approvals by the legislature and the state economic development authority, GBPR managed RBS’ communications with the media, elected officials, business and community organizations, and other key parties. Following project financing approval by the state, GBPR continued to provide RBS with communications support. Throughout the groundbreaking and construction phases, GBPR helped to establish the bank as a welcome member of the community.