Pitney Bowes is a $5.4 billion global provider of software, hardware and services that integrate physical and digital communications channels. In 2004, Pitney Bowes’ brand reputation, built during 90 years of market leadership, did not accurately reflect its expanded and evolving capabilities. The company asked GBPR to work with them to increase the company’s new capabilities among key national audiences. GBPR successfully articulated Pitney Bowes’ full range of capabilities by providing a comprehensive communications plan in support of that objective.