The Outdoor Advertisers Association of America (OAAA) is the leading trade association dedicated to promoting, protecting and advancing outdoor advertising interests in the United States. To promote the OAAA brand, the association called upon GBPR to help educate target audiences about its history and presence in Connecticut and its contributions to the state’s economy and local communities. GBPR employed formal public relations strategies to educate key constituencies, including local and state officials, state legislators and the media, about the OAAA and its mission.