nPlusOne Consulting is a human resources consulting firm that provides businesses with a measurable, innovative solution to help maximize leadership, communication and teamwork, with the overall goal of increasing company profitability. GBPR utilized its expertise in media relations and building strategic relationships to educate target audiences about nPlusOne’s services and gain third-party support and testimonials. GBPR worked with nPlusOne to hone its messages and identify businesses, industry organizations and select individual companies that could potentially benefit from its services. GBPR drafted introduction letters and facilitated outreach to these groups, arranged for meetings with their leaders and indentified potential speaking opportunities for the firm’s principals. Additionally, GBPR worked with nPlusOne to draft byline articles on specific human resources issues, securing placements in influential local business journals and key national industry trade publications.