Northeast Utilities is New England’s largest utility system, serving more than two million electric and natural gas customers, and operating electric transmission and distribution networks in Connecticut, Western Massachusetts and New Hampshire. In compliance with federal requirements, and in response to increasing demand for affordable, reliable and renewable electricity across the Northeast, the company commenced a three-state, $1.5 billion upgrade of its transmission infrastructure. Northeast Utilities engaged GBPR to develop and lead a comprehensive communications campaign to help meet the complex commercial, regulatory, technical, financial and political challenges inherent in this large-scale project. GBPR’s approach and execution has been both wide-reaching and flexible, communicating the need for, and impacts and benefits of, this project to all interested constituents. Through GBPR’s counsel and support, Northeast Utilities has created an ongoing dialogue with regulators, elected officials, media, ratepayers, environmental groups, property owners and residents.