NewStar Financial, Inc. is a specialized commercial finance company that provides a range of secured debt financing to mid-sized companies and private investors. GBPR was hired by NewStar in its earliest start-up phase to provide counsel and broad communications support to help launch the business and establish brand awareness and market presence. GBPR’s work for NewStar included communications support for the opening of market center offices in seven states, and the subsequent planning and execution of public relations outreach for NewStar’s successful IPO.