Founded in New Britain, CT in 1949, McCue Mortgage Company provides mortgage lending services in Connecticut, Massachusetts and Rhode Island. The company closes over $500 million in loans annually, making it one of the largest mortgage lenders in Connecticut. For a better understanding of how McCue Mortgage’s products and services were perceived by key business partners across Connecticut, McCue retained GBPR to conduct an opinion research project. The research, utilizing both focus group and in-depth interview methodologies, yielded data that allowed the company to make informed decisions about their lending and communications strategies.