Headquartered in Switzerland, Longlite is a pioneer in the field of photoluminescence, with an expertise in developing trademark photoluminescent lighting safety systems. Longlite retained GBPR to help with the introduction of a new energy-saving incandescent light bulb into the U.S. market. GBPR created a multi-faceted public relations campaign designed to promote the introduction of the product to local and trade media, and also worked to arrange meetings with prospective clients to introduce and answer questions about Longlite’s sophisticated technology.