When LeylandAlliance, a leading developer in sustainable communities, embarked on the Madison Landing project in Madison, CT, they encountered opposition by local special interest groups with significant financial backing. GBPR helped the company launch a local media campaign communicating to residents, community officials and environmental protection groups that the project’s waste water treatment system not only met, but exceeded all applicable environmental regulations, and that the addition would be to the benefit of the community. GBPR’s communications support was instrumental in LeylandAlliance’s success in receiving all necessary permits to move forward with the Madison Landing project.