The Institute of Technology and Business Development (ITBD) plays a vital role in supporting businesses and other organizations across Connecticut. ITBD offers a wide range of services, from small business development and manufacturing process improvement, to government procurement assistance and conferencing services. Through its programs, ITBD provides start-up companies with the chance to succeed, and established firms with enhanced employee skills and operating processes. When ITBD wanted to more effectively articulate its offerings to prospective clients, they turned to GBPR. Working with ITBD’s leadership, GBPR conducted a communications audit in order to help the institute hone its messages. Following in-depth interviews with ITDB leadership and senior staff, GBPR crafted messages that reflected ITBD’s unique role in supporting businesses and entrepreneurs. GBPR then developed a new brochure for ITBD for use when visiting prospective clients, meeting with industry leaders or participating in tradeshows and economic development conferences.