PR Services
We provide clients with strategy and support for communicating with stakeholders, marketing their brands, and managing reputational capital.
From ongoing programs and campaigns that enhances client positioning and visibility, to situational support with crises, transactions, and other high-stakes special situations, our platform covers all areas of modern stakeholder and reputation management.
Public Relations & Reputation Management
Gaffney Bennett PR is a recognized leader in Public Relations & Reputation Management, which has been the firm’s core business since our founding in 2001. Our Public Relations & Reputation Management practice helps clients communicate with key audiences, articulate their story, strengthen their credibility, manage their stakeholder perceptions, and build long-term market value. We engage with clients to develop and execute both ongoing programs and situational campaigns to support their near-term and long-term objectives.
Further, our service platform allows us to integrate our Public Relations & Reputation Management services with our Digital & Social Media services to ensure a modernized and holistic approach that enhances client outcomes.
Our core Public Relations & Reputation Management capabilities include:
- Messaging & Narrative Development
- Materials & Content Development
- Stakeholder Communications
- Media Relations
- Media & Presentation Training
- Media Monitoring, Data & Analysis
- Conferences & Speaking Circuits
- Strategic Networking
Core areas of expertise include:
- Corporate & Financial
- National, Regional & Local
- Business-to-Business
- Business-to-Consumer
- Individuals & Personal Profiles
- Thought Leadership
- Corporate Social Responsibility
Crisis Management
Gaffney Bennett PR is differentiated by the strength of its Crisis Management practice. Our team is comprised of professionals who have spent their careers navigating the unique communications and reputational challenges that come with a wide range of active crises and potential risks, as well as highly scrutinized industries and subject matters. Our holistic approach to this type of work comes from decades of experience not only on the agency side, but the corporate side. Through this experience, we have developed a powerful understanding of how to effectively manage all levels/types of internal and external audiences during these high-stakes situations, allowing us to provide unique value to our clients and optimize the crisis response process while preventing further damage.
Moreover, our Crisis Management practice helps clients prepare for—and mitigate—potential conditions and events that could impact enterprise value, stakeholder relationships, or the reputation of the client before an issue or threat is even present.
Our core Crisis Management capabilities include:
- Response Advisory
- Crisis Communications
- Dark & Response Websites
- Vulnerability Assessments
- Anticipatory Crisis Planning
- Simulation Exercises & Training
Core areas of Crisis Management expertise include:
- Operational Disruption
- Product & Service Issues
- Employee & Labor Issues
- Pandemics & Natural Disasters
- Investigations & Lawsuits
- Workplace Hazards
- Incidents of Violence
- Political & Social Issues
- Fraud & Accounting Issues
- Data Breach & IT Issues
Public Affairs & Issues Management
Gaffney Bennett PR has deep roots in Public Affairs & Issues Management. Our firm was founded by communications executives with strong government backgrounds, and for more than 20 years we’ve been a go-to advisor for clients seeking to move the needle with community and government officials at all levels. This includes supporting the client’s ongoing priorities and relationship management across the hyper-local, municipal, state, and national landscapes, as well as providing situational support to navigate critical initiatives and issues.
Further, our partnership with lobbying powerhouse Gaffney, Bennett & Associates uniquely positions us with enhanced contacts and insights, bolstering our Public Affairs & Issues Management service platform.
Our core Public Affairs & Issues Management capabilities include:
- Municipal Advocacy
- Regulatory Affairs Support
- Community Relations
- Opposition & Survey Research
- Coalition Building
- Grassroots Organization
- Issue Advocacy Campaigns
- Digital Advocacy Campaigns
Core areas of expertise include:
- Market Entry Initiatives
- Development Projects
- Environmental Matters
- Regulatory Issues
- Integrated Lobbying Engagements
Transactions & Special Situations
Gaffney Bennett PR’s corporate and financial communications experience includes advising clients with various Transactions & Special Situations. Informed by decades of corporate and agency experience, we work with both companies and investment managers (i.e., private equity, venture capital, and family offices) to navigate the unique stakeholder and reputation management priorities involved with these types of complex and high-stakes events. Importantly, our team understands the acute processes that need to be followed with Transactions & Special Situations work, including how best to engage with the media, investors, internal, and other relevant stakeholder audiences.
Our core Transactions & Special Situations capabilities include:
- Announcement & Communications Planning
- Messaging & Narrative Development
- Materials & Content Development
- Stakeholder Communications
- Media Relations
- LP & Investor Relations
- Investor Websites
Core areas of expertise include:
- Mergers & Acquisitions
- Capital Markets & Listings
- Bankruptcy & Restructurings
- Activism & Governance
- Executive Transitions
- Change Management
- Rebrands & Launches
- Litigation
- RIFs & Layoffs
Digital & Social Media
Gaffney Bennett PR’s Digital & Social Media practice brings together a powerful collective of experienced web developers, graphic designers, content creators, SEO experts, social media specialists, and production professionals who provide clients with high-impact solutions and strategies to navigate today’s digital marketing world and own their online profiles. Our Digital & Social Media practice provides clients with tactical planning and execution for both ongoing programs and situational campaigns/projects.
Gaffney Bennett PR launched its Digital & Social Media practice in 2022 to introduce a full suite of digital marketing capabilities to our service platform, enabling us to offer clients integrated engagements with our other strategic communications practices—therefore covering all aspects of modern stakeholder and reputation management.
Our core Digital Media capabilities include:
- Web & App Development
- Web & App Management
- Search Engine Optimization
- Online Reputation Management
- User Interface & Experience
- Graphic Design
- Video & Audio Production
Our core Social Media capabilities include:
- FB, IG, TWTR, LI, YT, and TKTK
- Monitoring, Data & Analysis
- Platform Management
- Sponsored Content & Ads
- Content Planning & Development
- Influencer Marketing