Headquartered in Chicago, General Growth Properties, Inc. (GGP) is an S&P 500 company, which owns, manages, leases, and redevelops high quality retail properties throughout the United States. GGP engaged GBPR to help win public support and official approval for its proposed retail-based, mixed-use development project – The SoNo Collection – on the dozen-acre site off West Avenue and Interstate 95 in Norwalk. As approved, the project includes 700,000+ square feet of retail space, including anchor stores Nordstrom and Bloomingdale’s, a boutique hotel and public realm community space. GBPR provided GGP with on-going strategic communications and PR counsel throughout the project’s approval process and worked alongside GGP to keep key stakeholders and the media apprised of developments and highlight the positive economic and community impact The SoNo Collection will have on the city.