Founded in Fairfield, CT, and serving 88 communities across the state, FCR Recycling markets recyclable materials and designs, builds and operates recycling facilities. GBPR worked with FCR in its efforts to defeat legislation which would have removed highly valuable plastic water bottles from the existing curbside recycling stream, thereby undercutting the economics that enable the recycling program. GBPR designed and executed a media campaign including outreach to local and state media, the submission of op-eds and letters to the editor, meetings with key editorial boards and appearances on public affairs television programs. With GBPR’s support, FCR was able to effectively communicate its messages to Connecticut’s policymakers and defeat efforts to expand the “Bottle Bill.”