Connecticut Clean Energy Fund
The Connecticut Clean Energy Fund (CCEF) is a quasi-public agency with the mission to develop, invest in and promote clean energy, and to help Connecticut residents learn more about the resulting benefits. GBPR was retained by CCEF to raise awareness of the fund’s track record of successful investments, which have helped to advance Connecticut’s clean energy objectives. Working with CCEF’s leadership, GBPR developed a public relations campaign using outreach to local, state and national media and trade publications to announce program initiatives and milestones. GBPR also drafted and placed op-eds and coordinated editorial board meetings with major daily newspapers in Connecticut. The integration of these various tactics generated significant media coverage for the fund and enhanced overall awareness among journalists, policymakers and residents of CCEF’s leadership in the development of clean, sustainable energy in Connecticut.
Environmental Systems Products Holdings
Headquartered in East Granby, CT, Environmental Systems Products Holdings, Inc. (ESP) is the industry leader in vehicle emissions testing equipment and program management and service for state, provincial and local government agencies, as well as automotive repair and dealer customers. In preparation for a bid to secure Connecticut’s vehicle emissions provider contract, GBPR was retained to prepare key messages, press kit materials and the Public Information and Education (PIE) portion of ESP’s proposal. GBPR was fully integrated in planning sessions for ESP’s presentation, which included being called upon to present the PIE section of the proposal to Department of Motor Vehicles officials and staff.
Headquartered in Switzerland, Longlite is a pioneer in the field of photoluminescence, with an expertise in developing trademark photoluminescent lighting safety systems. Longlite retained GBPR to help with the introduction of a new energy-saving incandescent light bulb into the U.S. market. GBPR created a multi-faceted public relations campaign designed to promote the introduction of the product to local and trade media, and also worked to arrange meetings with prospective clients to introduce and answer questions about Longlite’s sophisticated technology.
Headquartered in Hartford, CT, Propark America is one of the nation’s leading parking companies, providing full and limited service parking solutions at more than 400 locations including medical centers, office buildings, retail centers, airports, universities, municipal facilities, residential buildings and hotels. Propark has retained GBPR’s services on several occasions to raise awareness for its green initiatives and partnerships, nationally and throughout Connecticut. GBPR received a Silver Mercury Award in the Media Relations- For Profit category from the Public Relations Society of America (PRSA) for its work promoting the 2009 opening of Neon Garage in New Haven, a state-of-the-art green parking facility equipped with electrical car charging stations and other environmentally-friendly retrofits. In partnership with the Green Parking Council (GPC), a 501(c) 3 non-profit organization encouraging new, alternative parking practices, GBPR also assisted Propark in 2010, promoting the appointment of the GPC board, along with the announcement of a new Certified Green Garage demonstrator site in downtown New Haven.
Trane is a world leader in HVAC and indoor air quality solutions for homeowners and commercial, industrial and institutional buildings. Trane engaged GBPR to help raise market awareness for its enhanced capabilities in the areas of green solutions, energy-efficient buildings and cost-saving system controls. GBPR increased public understanding of Trane’s new capabilities through strategic media placements, targeting existing and prospective customers as well as advocates for advanced energy conservation and environmental practices.