Connecticut Film Center
Connecticut Film Center, LLC (CFC) is the leading Connecticut provider of financial services, production services and facilities for the motion picture and television industries. Since opening its doors, CFC has hosted a number of successful film and television productions, including SHOWTIME’s Golden Globe Award-winning series, The Big C, TBS’s hit sitcom, Are We There Yet?, Everybody’s Fine, starring Robert DeNiro and Drew Barrymore and Revolutionary Road starring Leonardo DiCaprio and Kate Winslet. To reinforce CFC’s position as an industry thought leader, and also demonstrate the success of the film, television and digital media tax credit, GBPR utilized influential media relationships to provide CFC principals as expert sources. The GBPR team also worked closely with local media to publicize CFC’s newest studio productions, real estate ventures and the expansion of studios and office space.
Connecticut Production Coalition
The Connecticut Production Coalition (CPC) is a group of private sector companies and individuals dedicated to the establishment of a strong and robust film, television and digital media sector in Connecticut. The efficacy of Connecticut’s film tax credit program, which was implemented in 2006 to attract out-of-state productions to Connecticut in order to generate revenue and create jobs, has frequently been called into question by both the media and legislators. GBPR assisted CPC in its mission to raise awareness of the importance of a sustained film tax credit program in Connecticut, by promoting the efforts of both large and independent filmmakers and productions across the state to local media, legislators and key opinion leaders. GBPR delivered key messaging to diverse audiences, including facilitating the submission of opinion editorials (op-eds) from film industry executives to their local papers, submitting articles to legislators and creating a CPC member newsletter, providing updates and encouraging members to show their support for the film tax credit program by participating in hearings at the state capitol and writing letters to their local legislators.
In April of 2009, as a result of Connecticut’s film, television and digital media tax credit, NBCUniversal relocated three of its highly-rated daytime talk shows – “Maury,” “The Jerry Springer Show” and “The Steve Wilkos Show” – to Stamford, establishing headquarters at the newly created Stamford Media Center (formerly the Rich Forum). NBCU asked GBPR to prepare a public relations plan in anticipation of its first season of filming in Stamford, in order to proactively introduce NBCU leadership to business community leaders, charitable organizations, local journalists and the general public. GBPR created and executed a two-pronged communications plan designed to promote both NBCU’s economic impact in the city of Stamford, as well as the charitable contributions and community involvement efforts of NBCU, its staff and its hosts. GBPR also assisted NBCU in its efforts to raise awareness among legislators and the media of the benefits of the film, television and digital media tax credit in Connecticut.