Connecticut Humanities (CTh) is the 501(c)3 state affiliate of the National Endowment for the Humanities that provides grants to historical societies and museums for exhibitions, offers book-based facilitated discussions to libraries, and supports educational programming for schools across the state. GBPR works with CTh to raise its profile among key target audiences, including Connecticut residents, heritage and historical organizations, and state legislators and other policymakers that are responsible for providing continued state funding. GBPR multi-faceted outreach strategy, which includes social media management, is designed to raise awareness of and appreciation for the organization.