Costco Wholesale (Costco) operates an international chain of membership warehouses that offer a wide variety of goods and services – much like a multi-tenant retail center – but in a discount club format. When Costco sought to develop a location in Guilford, CT, they retained GBPR to create and execute a strategic communications plan incorporating community outreach, media relations and social media, as well as direct mail and advertising. GBPR worked closely with Costco’s leadership and a team of real estate development professionals to craft the campaign’s messages and deliver key points about the development to a range of audiences, including residents, town officials, media outlets and business and community leaders. The comprehensive campaign executed by GBPR included focused community outreach, direct communications with neighbors and extensive use of social media resources to both inform residents and provide an outlet for feedback and advocacy activities.