The Connecticut Student Loan Foundation (CSLF) is a state-chartered, non-profit agency that administers and finances federal student loans and other alternative student loan programs.  When CSLF was faced with a sudden, unplanned change of leadership, a smooth transition was imperative to preserve the foundation’s relationships with both borrowers and institutions of higher education across the country. GBPR worked with both outgoing and incoming leadership to ensure that the foundation’s key messages of affordable, accessible loan products were reinforced during this period of change with key audiences including state policymakers, the media and institutions of higher education across the country. With GBPR’s strategy and support, the foundation was able to retain public focus on the success of the organization’s mission.