The Connecticut Production Coalition (CPC) is a group of private sector companies and individuals dedicated to the establishment of a strong and robust film, television and digital media sector in Connecticut. The efficacy of Connecticut’s film tax credit program, which was implemented in 2006 to attract out-of-state productions to Connecticut in order to generate revenue and create jobs, has frequently been called into question by both the media and legislators. GBPR assisted CPC in its mission to raise awareness of the importance of a sustained film tax credit program in Connecticut, by promoting the efforts of both large and independent filmmakers and productions across the state to local media, legislators and key opinion leaders. GBPR delivered key messaging to diverse audiences, including facilitating the submission of opinion editorials (op-eds) from film industry executives to their local papers, submitting articles to legislators and creating a CPC member newsletter, providing updates and encouraging members to show their support for the film tax credit program by participating in hearings at the state capitol and writing letters to their local legislators.