Connecticut Innovations (CI) is a quasi-public organization dedicated to driving Connecticut’s technology-based economy by investing in early-stage technology companies, university/industry research collaborations, technology transfer and clean energy initiatives through the Connecticut Clean Energy Fund. GBPR was retained by CI with the goal of generating coverage and awareness for CI’s investments in startup companies across Connecticut. To accomplish this, GBPR created a customized public relations campaign including proactive media outreach to local, trade and national media, promotion of events and company milestones – including the announcement of a 2010 Economic Impact Study – and the submission of op-eds and coordination of editorial board meetings with major daily newspapers in Connecticut. These targeted public relations efforts resulted in increased overall awareness among journalists, legislators and the general public of CI’s continued success in building Connecticut’s technology sector.