First Niagara has promoted Jason Rivera from branch manager to assistant vice president of small business banking for Western Massachusetts and Eastern Connecticut.

Rivera will be responsible for developing new relationships with local small businesses in his target area.

Rivera joined First Niagara’s retail management team as an officer/branch manager at the bank’s Holyoke branch, where he oversaw day-to-day sales, operations and compliance. Previously, he served as a small business specialist with Bank of America.
Read more: First Niagara promotes branch manager – Norwich, CT – The Bulletin