First Niagara Bank said it has added a new checking account product geared toward students in Connecticut and other Northeast markets. StudentFirst Checking is primarily designed for college students and will allow the bank to tap into that demographic more directly, Bizjournals.com reports.
The Philadelphia Business Journal reports key features of StudentFirst are: no minimum balance requirement; no monthly maintenance fees; no ATM fees from First Niagara (no foreign ATM fees); up to five ATM surcharge rebates that other banks charge each month; and debit card rewards
First Niagara is a subsidiary of Buffalo, N.Y.-based First Niagara Financial Group the Connecticut market last year with its buyout former NewAlliance Bank in New Haven.
One year before that, it entered the Philadelphia market with the acquisition of Harleysville National Corp.
First Niagara has nearly 430 branches in New York, Pennsylvania, Connecticut and Massachusetts and about $35 billion in assets.