New Britain-based company provides tips and best practices for  navigating the social media landscape

New Britain, CT (March 23, 2012) – Gaffney Bennett Public Relations (GBPR) presented to the Connecticut Assisted Living Association (CALA) members on March 1, during the association’s 17th annual conference and trade show, “Our Strength is Our Flexibility: We’re Redefining Aging.”  The topic of GBPR’s presentation was “Making Social Media Work for You.”

For their presentation, GBPR principal Patrick Kinney and PR associate Justin May discussed the evolution of communications channels used by businesses, from traditional media and direct mailers, to building a web presence and taking advantage of social media.

“A press release to the most widely read daily newspaper, or a direct mailer targeted at potential clients, used to be all you needed to enhance your company’s visibility and tell your story,” said Kinney.  “With the growing popularity of social media, that is no longer the case.  Smart companies are now employing a variety of channels to get their message out.”

GBPR went on to discuss how assisted living communities could use social media, including Facebook, Twitter, and YouTube, to benefit their operations.

“User statistics show that more people are turning to platforms such as Facebook and Twitter to get their information, so companies have to be serious about making social media a priority,” said May.  “You don’t need to be everywhere, all the time, but you do need to have a strategy and a knowledgeable staff member or outside agency dedicated to monitoring and responding to followers on the platforms where you have a presence.”

To learn more about GBPR’s social media capabilities, please visit or call 860-229-0301.

About Gaffney Bennett Public Relations:

Gaffney Bennett Public Relations (GBPR) is a full-service public relations and strategic communications firm based in New Britain, Connecticut. The firm’s in-house expertise includes public opinion research and grassroots campaign management as well as social media and online communications capabilities. GBPR services a number of industries including healthcare, financial services, energy/utilities, real estate/property development, technology, manufacturing, non-profit and trade associations