New Britain, Conn. (November 14, 2011) – Gaffney Bennett Public Relations (GBPR), a full-service public relations and strategic communications firm based in New Britain, Connecticut, is pleased to announce the launch of its new service, the Press Release Shop.
Geared towards companies and organizations looking for a la carte PR services to meet a limited communications need, the Press Release Shop is an online service designed to draft press releases, create a customized list of target media outlets (print, broadcast and online), and distribute the press release to those media targets. The Press Release Shop also provides one-on-one follow-up to journalists following the distribution of a press release to help garner media coverage.
“When a business or organization doesn’t have the need or resources for a sustained public relations campaign, this new service will allow them to share news with their key audiences quickly, professionally and cost-effectively,” said GBPR principal Hank Spring. “The Press Release shop offers businesses quality public relations support from experienced professionals, without the commitment of a monthly retainer.”
Additional services offered by the Press Release Shop include press release search engine optimization (SEO), media training and interview preparation, PR Newswire/Business Wire distribution and the development of collateral materials including fact sheets, backgrounders, executive bios and case studies.
“Propark has enlisted the help of the Press Release Shop team several times to raise awareness of new company initiatives, both in Connecticut and on a national level,” said Patrick Boeshans, Chief Administrative Officer with Propark America, one of the nation’s leading parking management companies. “Whether it’s the launch of a new green initiative or the announcement of a partnership, the Press Release Shop gets the word out quickly and effectively to the audiences that matter most to our business.”
To learn more about the Press Release Shop, please visit www.thepressreleaseshop.com or call GBPR at 860-229-0301.
About Gaffney Bennett Public Relations:
Gaffney Bennett Public Relations (GBPR) is a full-service public relations and strategic communications firm based in New Britain, Connecticut. The firm’s in-house expertise includes public opinion research and grassroots campaign management as well as referenda management, social media and online communications capabilities. GBPR services a number of industries including healthcare, financial services, energy/utilities, real estate/property development, technology, manufacturing, non-profit and trade associations.