Citizens Bank, a unit of the Royal Bank of Scotland’s North American operations, hired GBPR to help raise the bank’s market presence and expand its footprint in Connecticut. GBPR developed and executed a comprehensive communications plan that included speech writing, executive networking events and strategic communications counsel for the senior management. In addition, GBPR provided public relations and community relations support for new branch openings and community-based philanthropic initiatives. These tactics resulted in a greater local appreciation for the Citizens Bank’s commitment to the community, and increased visibility for Bank executives in Connecticut’s finance and banking industries.