C.H. Nickerson & Company (Nickerson) is a general contractor specializing in water and wastewater treatment facility construction for more than 70 years. In 2012, Gaffney Bennett Public Relations was retained by Nickerson to raise awareness of the company’s profile and operations throughout New England, and to redesign its marketing resources including its web site. GBPR created a new look and feel for the Nickerson web site, which resulted in a modern, streamlined site providing concise and organized information regarding Nickerson’s completed and current projects, history and process for existing and potential clients, as well as the media.
Working with Nickerson’s development team, GBPR also executed a media relations plan to promote ongoing construction projects and new client contracts. Through proactive media outreach, GBPR secured coverage of Nickerson projects in local and national trade publications, and was instrumental in the planning and execution of two water and wastewater treatment plant groundbreaking ceremonies. In each case GBPR, secured attendance from local elected officials, drafted and distributed communications to media and generated positive media coverage.