Social Media
Social media offers our clients the chance to connect with target audiences more directly than ever, however, not every social media opportunity is right for every organization. GBPR can help you effectively leverage a range …
Relationship Building
We have significant experience in creating opportunities for our clients to establish – or strengthen – relationships with key influencers. From community groups and business organizations, to state and local elected officials, we work with …
Video Production
Organic, timely, engaging – GBPR’s videos turn the heads of the audiences that matter most to our clients. From concept development and messaging to shooting, editing and distribution strategy, GBPR manages every aspect of video …
Event Planning & Management
Whether your community is celebrating a ribbon cutting, hosting an educational program or welcoming prospective residents, planning and executing a successful event takes time and teamwork. GBPR provides event management services to help your staff …
Thought Leadership
Genuine thought leadership, while aimed at supporting your organization’s long-term success, is not an exercise in sales, it’s speaking with an authentic, informed voice on the issues and concerns most important to seniors, their families …
Newsletter Production
A newsletter designed for your key audiences – whether staff, residents or the wider community – can serve to not only inform, but also engage. We work with clients to design, produce and distribute newsletters …
Media & Presentation Training
GBPR’s media training program will ensure that your organization’s leadership or staff are able to confidently conduct a media interview. Our comprehensive process helps you to be comfortable, convey your key messages and effectively answer …
Labor and Workforce Relations
GBPR has extensive experience advising senior living organizations facing challenging workforce issues. We work with senior living leaders to design and execute public relations campaigns around labor and workforce issues, including effectively integrating communications into …
Content Development
While working hard to secure media coverage is important, it sometimes may not be enough to get your message out. That’s why smart organizations are proactive in getting their content directly to the right audience …
Regulatory Challenges
GBPR has extensive experience helping senior living and healthcare organizations who face regulatory challenges communicate effectively, including responding to adverse ratings from regulators. We have also undertaken successful public affairs communications campaigns to ensure positive …