Businesses or organizations seeking public relations support are sometimes unsure of next steps. Whether your company has just begun to discuss its communications needs, or has started researching prospective PR firms, GBPR is available to answer any questions you may have about the process we follow in providing our clients with public relations support. When you reach out to GBPR, our approach is to:
- Have an introductory call to get a general sense of your communications goals and challenges. This conversation will allow us to determine if those goals can best be achieved through a public relations campaign.
- Schedule an in-person meeting with your team. During this meeting we can discuss how our firm can develop and execute a targeted public relations plan, customized to accomplish your organization’s unique goals.
- Prepare a comprehensive public relations plan using a combination of the elements listed below to create specific opportunities for target audiences to hear your story:
- Objectives
- Strategy
- Campaign timeline
- Program budget
- Campaign tactics (including, but not limited to):
- Materials and message development
- Proactive media outreach to local, national and industry trade outlets
- Outreach to key audiences (business and community groups, elected officials, special interest groups, the general public, etc.)
- Coordination of speaking engagements and special events
- Facilitation of non-profit/community partnerships
- Crisis communications support
- Public opinion surveys and research
- Social media and online advocacy
- Collateral material design
- Coordination of advertising efforts
- Upon approval, immediately begin to execute on the public relations tactics outlined in your organization’s customized plan.
- Schedule regular opportunities to both report on the public relations campaign’s progress and make adjustments as needed to reflect updated business or communications goals.