In April of 2009, as a result of Connecticut’s film, television and digital media tax credit, NBCUniversal relocated three of its highly-rated daytime talk shows – “Maury,” “The Jerry Springer Show” and “The Steve Wilkos Show” – to Stamford, establishing headquarters at the newly created Stamford Media Center (formerly the Rich Forum). NBCU asked GBPR to prepare a public relations plan in anticipation of its first season of filming in Stamford, in order to proactively introduce NBCU leadership to business community leaders, charitable organizations, local journalists and the general public. GBPR created and executed a two-pronged communications plan designed to promote both NBCU’s economic impact in the city of Stamford, as well as the charitable contributions and community involvement efforts of NBCU, its staff and its hosts. GBPR also assisted NBCU in its efforts to raise awareness among legislators and the media of the benefits of the film, television and digital media tax credit in Connecticut.